As of April 2017 Instagram has over 700 million users.
Number of daily active Instagram users: 300 million.
Instagram is the fastest growing social media platform.
26% of Instagrammers use it more than 5 times a day.
28% of Instagrammers are aged between 30 and 49.
Instagram has over 42% rate of saturation with millenials.
31% of Instagrammers are logged on for over 30 minutes at a time.
52% stopped following brands for irrelevant & unappealing content.
32% stopped following brands for posting too much content.